What Is A Webinar?
The word webinar was coined several years ago, referring to a seminar
presented over the internet (or Web). You may also hear terms such as
web seminar, web conference, or internet meeting used in this context.
As is often the case with jargon, there is a lack of rigidity in exact
usage. Some people say a true webinar refers only to a presentation
given to a large group of audience members, each of whom has the
ability to interact in some way with the presenter. This differentiates
a webinar from a webcast, which traditionally indicated a broadcast-only
(or one-way) presentation where the audience can only watch and listen.
However in current usage, webinar and webcast are often thought of as interchangeable terms.
The most common uses for webinars are in lead generation, training, internal communications, public outreach, and sales.
Webinar technology vendors often expand the term to include other types
of internet based meetings. You will see webinars promoted for
workgroup conferences, where all members can collaborate and modify
work documents concurrently. And webinars can be used to
facilitate one-to-one meetings in applications such as technical
support, allowing users to share views (or even control) of their
Hosting a webinar requires the use of specialized software that
configures presenter and audience PCs for communicating. Many vendors
offer webinar software applications. These software packages vary
tremendously in features and price. Examples of differentiating
features include the ability to:
- Use integrated telephone conferencing or audio
over computer speakers
- Let the audience see the presenter's computer
screen for live product demos
- Show streaming video or flash animation in a
- Record a webinar for later playback
- Segment the audience into subgroups, with group
- Present audience polls and questionnaires
- Manage live question and answer dialogs during
Webinars can be an effective means to bring people together without
travel expenses and inconvenience. But making a webinar pay off for
your company requires planning, training, and practice. That's where
Webinar Success comes in. Visit our Services
to see how we can help you get the most from your webinars.