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Integrating webinar registrations with Salesforce (Read 8 times)
saad
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Integrating webinar registrations with Salesforce
May 13th, 2009, 11:44am
 
Hi Ken,
My challenge is:
Manual input of webinar registrations into our CRM Salesforce.com is a painful process. This creates many challenges including how do we nurture webinar registrant prospects in real time (rather than in batch), using our own email templates rather than webinar vendors, recognizing conversions to webinar registrations from email campaigns to our lead database for performance analytics, webinar registration form field flexibility, etc.

What I'd like to do is to handle all of registration within our own website  to solve the above problems and then synchronize with a webinar system.
I am considering Adobe connect due to their persistent meeting rooms...my question is once the registration is happened through our website and we send them a persistent meeting info, how would we recognize which of the registrants have attended the webinar through Adobe Connect....Are the attendees required to enter their email addresses or they have unique UID in Adobe which helps us recognize it?

Any/all help & guidance is much appreciated and thanks for writing a valuable blog.
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Ken Molay
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Re: Integrating webinar registrations with Salesfo
Reply #1 - May 13th, 2009, 11:51am
 
Saad,

Adobe does have a setting to require attendees to enter their email as a unique identifier when they enter the conference. It's not so good at real-time links to external systems though. You will need to run reports, export them, and load them into your CRM system.

You should take a look at a third party product called AMP (Attendee Metrics Platform) from Corvent. It is built to handle more advanced management and integration of registration/communication/attendance information for web conferences. They have been working on tighter integration with Adobe, but even before that, it probably offered benefits that met your requirements.

If you go with WebEx, you should look at a product/company called ActOn. They do the same things with tight WebEx integration.

I hope these help give you a few additional options. Good luck!

--Ken
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